For a business, blogging does more (or should) than let followers know about recent company services, updates and events. When done right, it can establish you as an authority in your field, give people an inside look at your workplace culture, and boost your SEO.

By crafting posts that educate your customers on your product or service and the industry it’s in, you position yourself as a go-to resource in your audience’s time of need.

Not only that, the more valuable pages you publish, the more favorably search engines like Google look at your website. As a result, you’ll attract more visitors via search.

In fact, companies that have embraced blogging receive 97% more links to their site. And, as we all know, inbound links are one of the most important factors Google takes into account when ranking your website.

Especially since blogs are increasingly being used as a marketing tool, while experts predict the number of bloggers in the U.S. will reach  almost 32 million in 2020. Companies incorporating blogging into their marketing strategies are seeing impressive results: One study revealed that small businesses with a blog experience 126% higher lead growth than those without one as reported by Realtor Magazine.

When it comes to blogging, there is just so much to take into consideration but here are the top 5 tips you can start with:

  1. SET A “BLOG” DAY.Commit to having a half a day or at least an hour or two to be inspired and write what comes to you. What you want to tell your audience. Paint them a picture of who you are and how you want them to perceive you and your business. Aim for at least one post a week and build out a calendar with content ideas to keep you on track.
  2. CAPTIVATING HEADLINES. Headlines are everything. They ought to tell your audience snippets of what your article is about in the least number of words possible. Here is where a wide vocabulary ( or a dictionary) comes in handy.
  3. PICTURES ARE A MUST. In this day and age if there is no image, there are no readers. 94% of articles get more views when there is an image attached. Choose high-quality images that are relevant to whatever topic you’re writing about as well.
  4. SEO MATTERS.Search engine optimization is vital when it comes to blogging because it can make or break the way your content appears on search engine results pages. Consider the keywords and phrases your target audience will be searching for in each article and try to incorporate them in your posts.
  5. CALL TO ACTION.Your call to action might be the most important step you’ll take when writing blog posts. Incorporating a call to action that you want your readers to take is the best way to transform potential customers into actual leads. Make sure to add your social media links for more visibility for you and your business as well as subtly instructing your readers where to go for the next step of your sales process. Be concise and clear when asking your readers to take action, whether it’s reading another blog post, contacting you, or joining a mailing list.

By creating powerful content, sharing useful insider tips, and discussing important trends and topics in the real estate industry. Maintaining a blog for your real estate business can build your credibility, educate your target audience, and ultimately help you obtain valuable leads.

For many real estate professionals, blogging falls to the bottom of their to-do list as they focus on actively searching for buyer and seller leads.

Fortunately, our Real Estate Trained, College Educated, Background Checked and DISC tested Virtual Assistants are fully equipped to handle all the mundane yet significant task of researching, copy writing and over all content creation for you and your business.

If you don’t already have a real estate blog, it may be high time to consider creating one. Partner up with us, let’s get in the game and get ahead of the crowd! CONTACT US.

About the writer:

Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.

Leave a Reply