REAL ESTATE IN THE DIGITAL REALM
Today we live in a digital world and searching for a home is no different. Buyers now have apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare homes on the market by selected features. Most of this is done before a potential home buyer even connects with a Real Estate Agent like yourself.
According to the Real Estate in a Digital Age report that examined the process of how home buyers go through in the initial online search and how Real Estate Agents are connecting with customers in the digital space the following were found:
- In 2018, buyers worked with an agent 87% of the time to find their home, so trust in a Real Estate Agent is still king. While the initial process may start online, home buyers turn to the advice from a trusted real estate agent.
- In addition to the home buying process, Real Estate Agent also utilize technology in their everyday business practices. Staying up to date with new technology is important, but also cited as one of the biggest challenges for firms in the next two years.
- Over 90% of Real Estate firms have websites, and the most common feature on their websites were property listings.
- Along with web use, Real Estate Agents are also using their mobile devices for a multitude of different activities, with the primary being to communicate with their clients.
Do you do these things as a Real Estate Agent to connect with your potential clients or is your time not enough to do all these?
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About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.