Nowadays, one of the best ways to reach your desired leads is to use email marketing platforms. Email marketing software are service-based software that marketers use for email marketing. With a variety of services, resources, and tools, the software allows marketers to do much more than simply send emails.
These softwares can be used for a variety of different purposes, from growing a list of subscribers, to designing and building customized email templates, to creating segmented lists for more targeted, relevant emails to be sent.
According to Statista, the number of global e-mail users is 3.9 billion and is set to grow to 4.48 billion users in 2024. In 2018, approximately 281 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 347 billion daily e-mails in 2023.
Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available according to hubspot.
However, competition in email management increased. SaaS (Software as a Service) -based email marketing platforms that meet your needs as a business owner or a single professional, are a necessity now more than ever.
To compete effectively, you need to recognize the default expectations of your audiences in today’s experience. email campaigns need to be personalized, segmented, targeted, mobile-responsive, and integrated with other marketing channels to deliver the right message to your audience, that is contextual to their journey as a buyer.
Isn’t Email Marketing outdated?
Email marketing is already one of the oldest ways to reach your leads, but it doesn’t mean it’s ineffective. In fact, its maturity can be a strong indication that it’s here to stay.
Here are the Pros:
• Lifespan: Consider Friendster, MySpace or Google+. Social media platforms can come and go. An email address? People tend to hang on to the same one for an average of 10 years.
• Data insights: Facebook and other social media tools are primarily advertising platforms. The data on their users is a goldmine they aren’t willing to share. With email marketing, you control everything you get to know about your users.
• Flexibility: once you’ve got your address list, it’s easy to switch providers. All you need is to export/ import the list via CSV.
• Ease of use: 10 years ago? Those systems were complex beasts. Today, it takes two seconds to integrate a sign-up form, create a template and email everyone. It will certainly be faster to send your first newsletter than to create an ad campaign on Facebook or Twitter.
Here are some of the email marketing platforms you can utilize.
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the easiest to use and beginner-friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access for easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores. Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact has a 60-day free trial (no credit card required). After which their pricing starts at as low as $20/month.
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / sign up forms to your website and capture more leads.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue offers a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that it allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses.
It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.
With their drag and drop builder, you can create campaigns, segment contacts, and send any number of emails designed for specific groups. These tools help you create effective email campaigns to boost your profits.
GetResponse offers a 30-day free trial. Their pricing starts at $15/month.
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s time zones, and you can setup segmenting based on geolocation.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
Best Practices To Follow While Using An Email Marketing Software
Every email marketing software tool has its own workflow and feature sets. It is important for you to maintain a standard process when it comes to building and executing your email campaigns.
1. Follow email marketing compliance
You don’t want your efforts to go to waste and your email campaign to land in Spam. Make sure that you follow the compliance regulations of your email marketing platforms. You can always check the website of your desired platform for you to know that DO’s and DON’Ts.
2. Personalize your email
It feels good when you receive a personalized email from someone. Make it a practice to always personalize the email greeting you send to your leads to catch their attention.
3. Test it out
If you already tried sending marketing emails before, you must be familiar with the constant struggle of avoiding last minute errors. Send yourself or your team a test copy before actually sending the campaign. This allows you to review and edit the email content, layout, design before sending it to your prospect leads.
4. Design based on your brand guidelines
Email marketing is a part of your marketing strategy, and just like any other campaign, it also helps in brand building along with lead generation. Hence, you need to make sure that you follow your brand guidelines while designing and drafting your email message and template. This ensures uniformity across all the ads and campaigns going out to your audience via marketing efforts.
7.Schedule is Important
Every location has its own best-defined timelines to send out email campaigns. It is an important practice to schedule email sending based on the location of your target audience, regardless of your working hours.
8. Optimize for mobile
People nowadays read everything thru their mobile phones. Whether it’s an email, letter, news or articles. That is why it is important for you to prioritize mobile optimization of their emails. Your email layouts, designs, and content should be responsive on mobile devices of every size.
I hope this article gave you a good overview of the best email marketing services and practices for your business. If you need help handling your email marketing platforms, Why not hire a Virtual Assistant from us?
Summit VA solutions provides Virtual Assistants who are trained on the end-to end process of social media marketing that will greatly help you put your email marketing on track! Set an appointment with us today! Call us at 877 561 2778 or send us an e-mail thru firstname.lastname@example.org.
About the writer: Graduate with Diploma in Information Technology and Business Administration major in marketing & management. Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support John used to write articles for Houston Real Estate investing and market.