2019 FATHER’S DAY MARKETING IDEAS TO TRY
Find yourself struggling to stay busy as the beginning of Summer arrives? Then you might not be aware of all the holidays and marketing opportunities that happen in June.
Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. And if you stuck with mostly standard marketing concepts last year, you're likely seeking to do something more personal and targeted this time around. Am I right?
Here’s a tip, going more personal is the smartest thing you can do because it reaches families on a more emotional level. While you've likely sent out father’s day cards to old clients in the past, what you add to this takes your marketing to a more appealing level.
And with Father’s Day just a few weeks away, you actually have the opportunity to see an influx of sales and traffic from partners, children, and friends trying to find the perfect gift. Why not try these Father’s Day marketing ideas to boost your business exposure and potentially meet future clients.
Father’s Day Email Card
June can be one of the hardest times to keep your sales afloat, but email marketing is one way to reach customers directly. Email marketing campaigns are very effective for promoting new listings, time-sensitive sales, price reduced listings and special events.
Partner with Local Businesses
Local Business that hold an event for Father’s Day. Consider partnering with another local store to build a relationship with another business and potentially gain a whole new client base. You and the other business will have the chance to direct clients to each other’s business for special discounts or promotions, and clients will gain exposure to your company they may have never heard about before!
Storytelling in Marketing Videos for Father's Day
Last year, numerous major corporate brands brought storytelling elements into to Father's day marketing. Using emotional storytelling is an effective example of how marketing works today for all holidays, and this works in different contexts with products you wouldn't expect.
We’re in Real Estate, so there is just so much material you can work with. Whether it’s a video of a father and son building a model of their house from Legos or rebuilding a part of the house, or a father giving advice of what kind of house their children have to look out for. There is just so much ways to connect Real Estate and father’s day in a more emotional and personal level, showing your clients that you truly care about them and their wants and needs.
Hosting Live Events
While the above marketing methods work well to attract fathers, why not have more in-person engagement as a way to get families into your listing? Hosting live events brings fathers and their children together to celebrate the patriarchs of your local community.
These events could become barbecues or block parties to allow fathers in your city to network and bask in appreciation. Holding these events at one of your older or newer or price reduced properties also allows your listings and clients the exposure and experience that an open house cannot give. In this regard, it can work like a cross-sell formula where fathers find your property listings they didn't realize could be the property for them or the property their other family and friends are looking for.
Yes, it's true that dads aren't all alike, and it's a key aspect to focus on when creating something more personalized but at the end of the day, with the marketing ideas listed above, you get to show of the properties in your list to potential buyers, build connections with the people within your community, and get your name out there while wishing every father and father figures within your reach.
Don’t have the time to do or organize any of it?
We’ve got you covered!
Our Real Estate Virtual Assistants are REAL ESTATE TRAINED, COLLEGE EDUCATED, BACKGROUND CHECKED and DISC TESTED professionals who can help you out with your sales and marketing so you don’t have too!
Want to know more? Let’s get acquainted! Contact us today!
About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.