The need for social media platforms in the real estate business has grown exponentially. Real estate agents rely on these platforms to increase their network, showcase their brand, and promote their products and services. LinkedIn is one of the top social platforms being used today and it has taken the professional world by storm.

One of the top reasons real estate professionals are starting to use LinkedIn is to help their business or profile show up at the top of Google searches. According to Graviate Online, more than 94% of online users clicked on the first page they saw on their search results. So having a LinkedIn profile already helps you be visible, but do you take advantage of all that LinkedIn can offer?

There is more to LinkedIn than simply signing up for an account. Real estate agents are now using LinkedIn not just to promote their business but also to generate leads. Real estate lead generation on this platform requires effort. Today, we have some expert real estate lead generation ideas for your LinkedIn to generate home buyer and seller leads.

1. Optimize Your Profile As A Sales Page
Just like the saying, "First impressions last." You've only got one chance to impress someone who views your profile. You need to grab their attention as someone who can help them with their needs or someone willing to do business with them.

Include some of these to your LinkedIn profile:

  • Have a professional picture.
  • Create a profile headline that stands out.
  • Include a summary of your experience.
  • Most importantly, Get LinkedIn Recommendations.

2. John LinkedIn Groups
Just like other social networks, LinkedIn also offers relevant groups that will help you out in your lead generation. Join real estate groups to start engaging with posts and members you can connect with. LinkedIn can populate your news feed with groups you follow to easily keep track of what's going on.

Joining a group can help boost your profile and connect your business with your ideal client base. Here are some tips for you to stay connected and become a valuable member of a group:

  • Post relevant updates and topics.
  • Ask questions.
  • Engage with other members. A simple like or share will do.
  • Join group events.

3. Adjust Your Target Audience
LinkedIn is an exceptional platform that allows you to create an ad or publish a post that will reach a particular audience of homebuyers or sellers in your area. You can create a customized post and relevant content to start a conversation that will build your audience's trust and loyalty to your brand.

4. Take Advantage of LinkedIn Premium
Having a premium profile or account offers tons of benefits. If you're starting to use LinkedIn, you might want to consider this option. Here why:
The premium profile has no search limitations and it extends your network access.
It includes InMail sending, which allows you to send messages directly to someone you're not connected with.
Allows you to check who viewed your profile and make connections with them.
Make's your profile open and make it easier for a LinkedIn member to connect with you.

Generating leads to any social media platform is not an easy task, it takes time, effort, and commitment for you to grow that profile and network. Start growing your LinkedIn profile and reach your target audience.

Find out how a Summit Virtual Assistant can work with you to help your business grow and improve your online presence. Call us at 877 561 2778 or send us an email thru

About the writer: Graduate with Diploma in Information Technology and Business Administration major in marketing & management. Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support John used to write articles for Houston Real Estate investing and management.

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