Getting leads is the life of every Real Estate Business. In the past, Real Estate Agents have stayed in business thru prospecting, cold calling, and the like. However, in this day and age, these traditional methods are not the only ways to market your Real Estate Business anymore. The playing field has now gone to new heights introducing newer techniques to market your Real Estate Business.

The internet, as a whole, has played a big role in marketing real estate businesses in recent years. Fresh online content has been key for many real estate businesses to succeed in their marketing campaigns. This 2021, more strategies emerge to assure the real estate industry remains alive and kicking!

Read on to find out what strategies you could apply to get those Real Estate Leads this 2021.

Educate your audience

Content that educates your audience has proven to be integral in content marketing for Real Estate. Posting content that is useful to homeowners and homebuyers such as real estate market trends, design principles, maintenance tips, etc. helps build trust and familiarity. Adding content that connects you to the community such as information on local businesses and upcoming events related to Real Estate helps your audience feel a connection to you. Prospects prefer Real Estate Agents that keep them in the know.

Produce Virtual Walkthroughs

If a picture paints a thousand words, then a video captures a million. Virtual Walkthroughs, be it pre-recorded or live, offer an immersive experience that gets prospects excited and interested. Since 2020, more and more Real Estate Businesses have moved on from open houses to virtual walkthroughs. This year, Virtual Walkthroughs have taken center stage in Real Estate Marketing with almost all Real Estate Businesses and Agents applying this strategy.


Add material to Instagram Stories

It is no doubt that Instagram is one of the few leading social media platforms. It is for this reason that Instagram remains a constant in most Real Estate Agents’ rosters of social media platforms for Real Estate Marketing. Now, Instagram Stories has taken social media marketing even further. The variety of material Instagram Stories accommodate has proven to increase traffic and engagement. From Photos and videos to boomerang and live walkthroughs – adding Instagram Stories is now considered one of the best Real Estate Marketing strategies for 2021.

Boost your online presence with these Real Estate Marketing Strategies and get those leads!

Call us today to learn more about how Summit VA Solutions can help you! Call us at 877 561 2778 or send us an e-mail thru

About the writer: Graduate with Diploma in Information Technology and Business Administration major in marketing & management. Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support John used to write articles for Houston Real Estate investing and management.

Leave a Reply