Do you feel like you’ve gone above and beyond for your real estate business to succeed, but somehow your efforts always fall short? Have you shaken what feels like billions of hands, knocked on millions of doors, sent out thousands of birthday cards, but still don’t have the sales figures you want? If you answered ‘yes’ to these, then you must also be wondering what it is that you’re doing wrong.

Many Real Estate Agents ask that question every day. It may seem comforting to know that you’re not alone, but it will definitely be better to set yourself apart and actually know the practices that get in the way of you being a Real Estate Hero! Read on to learn the practices that keep you from your success.


• Many Real Estate Agents appear to be the best listeners and speakers you’ll ever meet. These are, after all, much-needed traits in Real Estate. However, most fail to understand what their clients and prospects really want. Master the skill of asking the right questions to really know what the customer wants and values. This will make them see that you understand them and establish a strong connection based on their trust in you.

• Seeming to be all about the business will make prospects think you’re all about the money. It will be rather difficult to build a relationship with prospects who see you in this light. Do you want their business? Then show them you deserve it. Earn their trust by being informative and educate them on how they can make the most out of properties they are selling or buying. This shows that, more than your sales figures, their interest is your top priority. Word will spread like wildfire and bring clients right to your doorstep!

• A great real estate agent should be an expert in the industry. Prospects will look to their real estate agents for solutions to their concerns and options that could be open to them. Hence, great knowledge of the local real estate market would come in handy. No one would like to work with a real estate agent who knows just as much as their prospects.


• There are about 1.5 million Real Estate Agents in the country and the best way to thrive is to stand out. The fear of crossing the line keeps most Real Estate Agents stuck in mediocrity, and their chances of getting chosen by prospects would be like luck in the lottery. Set yourself apart by developing a specific value proposition and plan new ways to market it. Find exciting opportunities to engage with your prospects, and deliver your propositions with the perfect balance of professional aptitude and personal depth. When you stand out, it’s easier for prospects to see you and they will definitely be quick to choose you!

Call us today to learn more about how Summit VA Solutions can help you reach your business goals! Call us at 877 561 2778 or send us an e-mail thru info@summitvasolutions.com.

About the writer: Graduate with Diploma in Information Technology and Business Administration major in marketing & management. Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support John used to write articles for Houston Real Estate investing and management.

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