"Understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author."
John Locke - English philosopher and political theorist

With the level of competition in the real estate industry, it is certain that everyone is doing their best and trying all the available methods possible to get those numbers. There are a lot of software and platforms you can use to capture the attention of leads and turn them into paying customers, but even with all the tools and strategies out there, if you’re not targeting the right audience for your business, you will not get the result you aim for your business.

So what Is a Target Audience?

By definition of, a target audience is “a group of people defined by certain demographics and behavior.” These demographics could include anything from age, gender, where they live, what they do for a living or their interests.

In short, A target audience is the demographic of people in the market that will most likely be interested in your company's product or service. A potential client.

Your target audience should be the top priority to see your posts and ad campaigns.

One of the biggest challenges real estate marketers face is getting word out to the right people. Luckily, with the use of social media, you will easily locate and find your target audience. Today, we will help you to better identify WHO your audience is and start targeting them.

Ways to Determine Your Audience
When starting to build the list of your target audience, always base it on research and data. Below, we've outlined steps that can get you started:

Analyze Your Customer Base

One of the most effective ways to start determining your target audience is to look at what you already have. Meaning, the people who already buy your products and avail of your services. How old are they, where do they live, what are their interests? A good way to learn this is through engaging on social media platforms or distributing customer surveys.

Identify or create buyer personas.

Personas allow you to determine the general demographics, personalities and needs of your target consumers. A lot of the demographic details can be found by looking at your analytics. Look at your data and track any current campaigns. This information should allow you to build on what you already know about your audience.

Look at your Competitors

You cannot expand your knowledge to know your audience without looking at your competitors. See who they are selling to and how they go about it. Who are they appealing to? What type of audience are they focusing on? What platforms are they using? Are they using online or offline channels? Knowing this will give you a better view on who to target.

Identify Current Trends and Conduct Research

It is imperative that you know the current trend in your industry. This will determine how your product can fill what the market is lacking. Also, knowing the trends for similar products or services helps you see where your competitors are focusing their efforts, this way, you will be able to hone in further your products unique value.

Give out Surveys

While online statistics give you plenty of information, talking and engaging with your current customers are also good ideas. Giving out surveys help you figure out who your real customers are and what products or services they prefer.

Use Social Media Platforms Like Facebook

Prospect leads and clients no longer just drop by at your office or send you text messages. Most audience are now in social media platforms. If you don’t have a business page, we suggest that you start creating one now. This will establish your brand in social media and a place where you can direct and engage with your online audience to know them more. What are they posting? What tone of voice do they use? Not only can you learn more about how to communicate with your audience, but you can also use it as an opportunity to create your own community.

Once you have figured out where to look and who your target audience is, you will be able to create a balanced content plan that appeals to them and help increase brand awareness.

If you are new to targeting audience and you have no idea where to begin, Summit VA Solutions is here for you! We don’t just train our virtual assistants to assist you in your real estate duties or admin tasks, we also train them to assist you in your Marketing Strategy that will strengthen your brand and help your business grow.
Set an appointment with us today and learn more! Call us at 877 561 2778 or send us an email thru

About the writer:
Graduate with Diploma in Information Technology and Business Administration major in marketing & management.
Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support
John used to write articles for Houston Real Estate investing and ma

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