“You are out of business if you don’t have a prospect”
- Zig Zaglar
How do you generate your real estate leads? Have you started embracing modern technology or are you still knocking on doors hoping someone will sell their property to you?
For real estate agents, it’s essential to find effective ways to build connections with potential home buyers and increase your leads. Traditionally, real estate agents would go out to their neighborhood knocking on every door looking for potential customers, or buying lists of contacts, picking up the phone, and cold calling.
While there’s nothing wrong with traditional outbound marketing methods, there are plenty more ways to get leads in the digital age. In this blog, you’ll discover ways to generate leads for your business and bring more customers at your doorstep.
What is Lead Generation?
Lead generation is the process of attracting or converting leads into prospective clients who would be interested in your service and ultimately become a paying customer. In real estate, that would mean someone who’s interested in availing of your services to rent, buy or sell their house.
The Free Leads Source
1. Live Stream
Social Media Live Stream is a great way to reach not just your target audience, but a larger number of people. Holding a live stream on social media to give a tour of a property is a great way to give interested home buyers a sneak peek, especially before the home even goes on the market.
This way, you will be able to reach your leads while still maintaining a safe distance during the pandemic, and limiting open houses to smaller crowds or appointments only.
Word-of-mouth is commonly known in real estate as one of the best lead generation tactics. Most people will ask their friends or family which realtor they should go to and will often choose from that selection
According to the National Association of Realtors (NAR), 64% of sellers found their agent through a referral from a friend, neighbor, or relative — or used an agent they had worked with before to buy or sell a home.
"Referrals cost you nothing—all you have to do is to stay connected with the people you know and make sure that you’re top of mind when they or someone they know decide to transact." – Bernice Ross, BrokerageUp!
Blogging is one of those free lead gen unicorns. You want to believe in them, but you're just not totally convinced. With blogging, your intention and commitment are everything.
If you enjoy researching and writing about news and events in your community, and you can make time to post at least once per week, blogging can become a true free lead gen machine for your real estate business.
Once your blog starts to gain some visibility what you will notice is that other bloggers will start interacting with you. This of course is a good thing. In fact, good real estate social media relations are built on collaborations. One thing you will find out quickly about blogging is that people love to be recognized. Having your name in the spotlight makes you feel special. One of the best ways to get noticed is to share the content of others – especially influencers! (Hint, hint!)
Reviews are the new word of mouth. Let your positive reviews be heard. In fact, according to Consumerist, almost 70% of consumers check online reviews before making a purchase.
Post your reviews to your social media or website to build interest in your target leads.
Yes, Craigslist can bring in a steady source of free leads. Free lead generation strategy that works best, is always the one you can stick with.
6. Thank You Cards
Back up the cold outreach with one of the warmest and most personal forms of marketing out there – the Thank You Card.
The Not-so-Free Leads Source
1. Open Houses
This is a tried and true method for lead generation, and that’s because it works!
Use signs to promote open houses and gather contact information from interested buyers who stop by to check the place out.
You can offer gift bags as thanks and keep a guest book or contact cards on a table right at the entrance. Take note: in the current situation now with the pandemic, this might be a little out of the picture.
2. Text Marketing
One new lead generation trend in real estate marketing involves text marketing, or communicating directly through your lead’s phone.
In many cases, it can even be more valuable to get a phone number from a lead than an email address, especially since text marketing campaigns perform seven times better than email marketing campaigns.
3. Google Ads
Claiming the top spot in Google’s search result is not easy. Use paid search if you want to speed up the process. Google Ads is one of the best PPC platforms to help you grow your business and find qualified leads in your area.
4. Virtual Tours
In this digital age, the smarter way to attract potential buyers and investors is using virtual tours. Instead of inviting prospects to inspect a property, you can offer them a virtual tour from the comfort of their home.
It’s the most brilliant way to showcase homes on websites, social media platforms, and Google Maps so that your listings stand out from the crowd. For potential buyers outside your location, this is an excellent time-saver as they can narrow their search before travelling to inspect the property.
5. Facebook Ads
Facebook is ideally suited to real estate marketing as it’s a visual platform. It’s still the largest social media network with over 2 billion monthly users:
And as people spend time there on a daily basis, you have a captive audience. Advertising on Facebook is effective as long as you take advantage of the granular targeting options to ensure your ad reaches your ideal audience.
Hopefully this blog gives you effective ideas on how to generate more leads for your real estate business. There are a lot of ways to gain more leads from different sources. Do your research and try them out to know what works best for you.
If you need help to grow your leads, expand your network and conquer the digital world, hire a Virtual Assistant from us. Summit VA Solutions provide real estate trained, college-educated, background-checked Virtual Assistants.
Focus on what matter most! Set an appointment with us today!
Call us at 877 561 2778 or send us an email at firstname.lastname@example.org.
About the writer: Graduate with Diploma in Information Technology and Business Administration major in marketing & management. Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support John used to write articles for Houston Real Estate investing and market.