"The list is gold.” As the saying goes in the online marketing industry.
Oh you know! Since through an email list, you can keep in touch with your prospective buyers, follow up with leads, show off your expertise, build trust with your market, and send subscribers through your funnel to boost sales right?
Although, the challenge with email marketing is enticing people to give you their name and email. That’s where the lead magnet comes in.
So what Is a Lead Magnet you may ask.
The lead magnet offers them something irresistible to encourage them to subscribe to your email list.
It is a valuable item you offer visitors to your website in exchange for their name and email address. People are overwhelmed by email and leery about giving out their email address.
Some of the most popular lead magnets include:
This is one of the most common lead magnets offered. They’re good at showing off your expertise and delivering important information. Just remember to focus on a single issue.
Ebook (Full Book or a Chapter)
Ebooks are essentially longer reports, and in many cases break the narrow niche rule. However, authors can use the free ebook or free chapter lead magnet with great success.
Cheat sheets are ideal because by their nature they help subscribers focus on what’s important and saves them time in getting their problem solved.
Printable (I.E. a Planner)
Many subscribers like tools that help them achieve their goals. Printables can be effective tools.
Videos can be especially effective if offering a tutorial that allows your market to see and hear you, which can increase its connection to you and your company.
With all that has been said and done, it all begins with a great lead magnet. An email list will offer you the most bang for your buck, so it’s something you absolutely want to include in your marketing plan.
No time to do all these and maintain them? No worries! Here’s where we come in.
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With a SUMMIT MARKETING VIRTUAL ASSISTANT, your email list can be as golden as gold can be. Let our CERTIFIED VIRTUAL ASSISTANTS handle tasks that take too much of your precious time so you can focus on what you do best!
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About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.