Social media platforms, especially Instagram, are changing the way people buy everything from fashion to furniture, and now the same can be said for real estate. While buyers used to visit the MLS or use apps or simply search an individual brokerage’s website to view listings this information is now being delivered directly via social media feeds.

The stakes have been raised and real estate marketers are taking content creation to the next level. As a result, they are able to capture the attention of entirely new demographics of clients, including buyers who weren't even looking in the first place.

Rise of the Real Estate Influencer

Like many influencers, connecting with followers and creating a community can positively impacted business. There's no denying that social media marketing has a much larger impact than traditional marketing does. Furthermore, it provides data and statistics that print media cannot. And since we know someone has to be exposed to something several times before conversion will happen, you want as many eyeballs on something as possible at any given time.

Creating Video Content

Another major trend in real estate marketing on social media is video. Virtual tours can do wonders as compared to simply putting a sign or a single photo of the property.

As Instagram has become more popular, bloggers, brokers, and interior designers are all primarily posting professionally shot images. While beautiful, the photos are somewhat akin to flipping through a magazine and often do not convey a sense of space or flow.

Because photography dominates social media, people now place a higher value on video to stand out amongst the content available on a seemingly endless scroll. Since there is an abundance of these pretty images on Instagram viewers can be somewhat numb to them.

Whereas videos, whether they be professionally shot or an impromptu home tour, captures people’s attention in a different way. First off, there is a real-time element to it, which is appealing because people always want to.  In addition, it can give agents an opportunity to act tastemakers and educate your followers on what you value and notice in a property.

Boosting on Social Media to Boost Sales

But the work isn't only left to the agents themselves and with an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement.

Thus, brokerages are paying for tools to boost their Instagram posts. With your Business Profile, you can promote your existing posts from within the Instagram app. By boosting an existing post and selecting the appropriate target audience, you can drive more engagement to the post and help it rank better on your followers' feed.

Instagram has also changed expectations for buyers and sellers alike. A standard photoshoot with a few minor edits doesn't cut it anymore, since Instagram has so many filters and may make one’s photos even better. People are so used to higher quality photos via social media that they expect that with listing photos also often. 

And while quality images help, that’s just one layer of the marketing. How you distribute these images to attract your potential clientele is as important as capturing the images.

So how do you do it?

By Hiring a Marketing Virtual Assistant from SUMMIT VA SOLUTIONS. We not only provide Real Estate Trained, College Educated, Background checked and DISC tested professions but our Virtual Assistants also specialize in Real Estate marketing so they can create content to help tell the story of any of your properties. Whether that's in video format, or hosting live sessions of open-house on Instagram, bringing influencers in or seeding property images on other massive accounts, the goal is to be top-of-mind when it comes to attracting your clientele. And that is what your Virtual Assistant from us is all about!

SUMMIT VA SOLUTIONS is a US based company located in Houston, Texas that provides Real Estate trained Virtual Assistants from the Philippines. They go through 160 hours of extensive Real Estate training that is geared towards understanding the end-to-end of Real Estate operations.

Want to know more? Let’s get acquainted! Call us at (877) 561-2778 or email via

About the writer:

Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.





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