1. Local news: While fewer and fewer print publications exist today, online community channels have been growing. Join sites that offer free social networking vehicles to leverage your professional and personal network, stay current and participate in conversations. Connect with members of your community through lively conversations on real estate, pets, contractor referrals and recommendations, garage sales, crime and safety, local events, and more.
2. Start a Facebook Group: In 2019, Facebook announced a push toward supporting its Groups feature, calling the platform a “living room” designed around personal interactions. This 2020, anyone, including a real estate agent, can start their own Facebook Group. Remember, it doesn’t need to be about home buying and selling. Instead, it can be about local parks and recreation, activities, museums, things to do with kids, or dining out. Why not interview small business owners, community leaders and local politicians and share those conversations with interested neighbours and clients? As long as you make it personal and relatable to your audience.
3.Start Talking (More): Word of mouth is a fundamental marketing tool that’s long been considered the most effective form of promotion. In the second decade of the 21st century, hard sell, soft sell and persuasion are out. Successful real estate agents can attest that what works today is establishing trust and authority to build community, both online and in real life.
An important step in building a real estate business is bringing attention to your personal brand. Start in your own backyard using one or three of these, and build from there. It may turn out to be much easier than it sounds and a lot of fun along the way. Plus, reputation management in real life enhances online reputation as well.
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About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.