Having a business that revolves around person-to-person contact is already a challenge, these difficulties multiply today in the time of COVID-19. With the situation going on, one industry that has shown it knows how to evolve (even in such difficult and challenging times - health and safety wise) is real estate.
Most real estate businesses understand that to continue to operate, they must adjust and try new tools that are necessary. In this guide, let’s look at some of the top-tested real estate tools to use during the pandemic.
The Social Media Apps
Today, social media is one of the best ways to reach your desired target audience. It offers a variety of services that give different benefits to a real estate agent.
Social media use is generally defined by demographic information.
For instance, Tik Tok, which has a reputation of being a favorite of teens (27 percent of users are between the ages of 13 and 17, according to HootSuite) probably isn’t where you’re going to find people looking to buy a home.
Let’s look at some of the social media platforms that real estate agents should consider during this pandemic.
Statista reports that “As of May 2020, 35.2% of United States Instagram users were between 25 and 34 years old.” That said, this demographic can be for first-time homeowners, students, or single professionals. You can utilize the demographics for this platform for you to have an idea on how to engage your targets.
Facebook platform today has an average age of 41 in the United States, according to Chron. The figure varies from country to country, but if you’re selling stateside, this age range might be a sweet spot for home buyers.
Twitter users, like Facebook members, also fall into the average age of 40. Members also have a high level of college degrees – according to HootSuite, some 42 percent – which is higher than the national average of 31 percent. That statistic is important to agents, as “The more advanced the education, the more likely a person is to own a home.”
But those aren’t the only tools real estate agents are finding beneficial during the pandemic...
The “Nextdoor” to Build your reputation.
Nextdoor is an online hub that connects neighbors to each other — and to everything nearby: Local businesses, services, news updates, recommendations and stuff for sale from the people down the block.
You’re automatically connected to everyone nearby, and whether you need to find a local pro or a lost dog, you can reach out to neighbors in an instant.
All of Nextdoor’s users have verified their addresses, so you can be assured that they all live in your target area.
The Tech Talk
Stay-at-home orders is one of the major hiccups real estate agents have faced this pandemic. With social distance regulations strictly enforced in a variety of ways across the country, selling homes in-person has been off the table.
With the current technology, video streaming is now widely used all over the world. You don't have to be in the same building anymore to view something.
Here are some of the video tools you can use to broadcast a home showing to a potential buyer:
• Google Meet
• Instagram Live
• Facebook Live
The Lead Generators
The key to a successful small business is not just being able to interest potential clients but to convert them to actual numbers. Fortunately, for agents, more and more tech companies are creating ways to make real estate lead generation easier.
Often the first step is to get your name out there. But how can agents do this virtually? Here are a few options that make word-of-mouth promotion easy:
• Encourage Testimonials on Major Real Estate Platforms – Real estate websites like Zillow and Realtor.com have pages for agents to, not only share a bit about themselves, but get reviewed. This is a chance for real estate agents to optimize client feedback as a way of encouraging future clients.
• Video Channels – You can create How-tos, DIYs, and informational videos. Savvy small business owners have found that platforms like YouTube and Vimeo can be used to provide value to interested home buyers.
• Newsletters –They’re a great tool to communicate with potential clients. For real estate agents wanting to engage buyers during the pandemic, a newsletter offers a soft-sell approach where an agent can be conversational and show their professional personality while providing valuable information to a potential real estate lead.
• Blog – Small businesses should never underestimate the power of a blog. As E-Clincher writes, “When a company blogs, customers agree that it makes them seem more approachable.” A blog can establish and build a relationship with a customer without ever actually meeting them face-to-face.
• A Well-Designed Website – According to the National Association of Realtors study, “90% of home buyers searched online during their home buying process.” Smart real estate agents update and redesign their websites as necessary.
Hopefully this information will allow your business to grow and engage with your target audience effectively.
Moreover, if you’re having trouble with the current technology and you want assistance using the tools and platforms, hire a Virtual Assistant from Summit VA Solutions! Enhance your workflow and run your business without the worry of spreading the coronavirus.
Grow your business online! Give it a try! Set an appointment with us today!
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About the writer: Graduate with Diploma in Information Technology and Business Administration major in marketing & management. Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support John used to write articles for Houston Real Estate investing and market.