THE POWER OF STORYTELLING TO SELL MORE HOMES
Storytelling is a simple and powerful way for humans to connect, stories are something everyone can understand and relate to. The story behind a property can serve as a talking point, can make a property memorable and can be used as a hook to draw more people in to take a look.
I mean, isn't it easier to talk to someone and say "Hey I have a beautifully preserved historical home for sale that dates back to the 60's. It was even owned by a celebrity once! Want to check it out?" as compared to "Hey, want to buy an old house? It's cheap!" I bet more people will positively respond to the first statement that the latter.
Because you already painted them a picture of a house that is a home and gave it emotions not just another object for sale.
So how can you as a real estate agent use the power of storytelling to make your properties more attractive without them seeing it and your sellers interested?
Here are some suggestions:
This sounds obvious, but most people simply do not do this. Learn as much about a building, home, neighbourhood or town as you can. Find as much interesting things, scenarios and trivias about the property.
2.USE WHAT YOU FIND AS A HOOK
A typical three-bedroom condo in a quiet neighbourhood can be hard to sell when it’s a buyers’ market or there’s a lot of inventory. But if you can dig up a little history, you can use the information to distinguish a property from others with similar features. For example, there are now apartments on the grounds of Thomas Edison’s former factory, which can make for a really great story.
Imagine telling clients they could wake up in a space where one of the world’s greatest inventors worked! Suddenly this isn’t just a condo, it’s an opportunity to surround yourself with the spirit of innovation!
You can use all those trivias as captions in your photos, flyers, brochures and social media posts to get the word out there!
3.MAKE IT MEMORABLE
Sure, it’s cool to be able to say that someone famous used to live somewhere, or a building is designed by a favorite architect. That’s a cool fact, but it needs to be made memorable.
Obviously not every property we’re going to sell comes steeped in fascinating history. Just remember that when there is a story to be told, it is a fantastic opportunity and you can use it to make the property stand out from everything else.
It doesn’t have to be a life altering mind bending story either. Just knowing that an area was part of the early punk scene is unique and sticks in people’s minds. When preparing a listing get in the habit of doing a little investigating to see if anything is there. You never know when you’re going to stumble upon a fact that’s going to give you a really good story to tell, with a big commission to follow.
Don’t have the time to sit down and research, write, create and curate all the necessary materials to story tell the history and facts of your properties?
We get it, thus, we would like to offer a solution!
SUMMIT VA SOLUTIONS offer Real Estate Trained, College Educated, Background Checked and DISC tested Virtual Assistants that can do all of that for you and more!
From Transaction Coordination, Database Management, Sales, Social Media Marketing and everything in between your Virtual Assistant can aid you in all your administrative tasks so you don’t have too.
Let your Virtual Assistant research, create and curate your pieces of storytelling for each property so all you have to do is read and familiarize yourself with the script and voila! Off to meet your clients you go!
Don’t just work harder, work smarter with a Certified Real Estate Virtual Assistant from SUMMIT VA SOLUTIONS, where we do our best to improve on the way you work!
About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.