THE SIDE OF SOCIAL MEDIA YOU NEED TO KNOW MORE ABOUT
According to the National Association of REALTORS®’ September 2018 Technology Survey, 77 percent of members use social media networks in some capacity. Of the respondents, 26 percent used social networks with the main purpose of marketing, and 25 percent used their networks for cultivating and maintaining client relationships.
To make sure 2019 is even bigger and better than its precedents, it’s vital that real estate professionals evaluate 2018 metrics and key performance indicators. Some good signs of marketing success include funnel conversion rates, client engagement, return on investment, and retention. Evaluate your business results against these indicators to identify successes and opportunities from 2018, and then set clear expectations for 2019
Instagram Presence and Profile Building
NAR reports that only 39 percent of agents use Instagram, which presents a competitive advantage for those ready to invest in the channel. The visual-centric app reached 1 billion monthly users as of June 2018, indicating the potential for content exposure alone makes having an Instagram account increasingly important for business.
Promoting Story Highlights
A noteworthy feature is Instagram’s story highlights. After posting a photo or video to your Instagram story, you can go back later and pin that media to appear on your main profile. Real estate pros can use their profiles to feature introductory videos, property-related posts, neighborhood profiles, and other content they find relevant to their persona. This is an excellent way to telegraph who you are and how you might be a good fit for potential clients. It’s also an effective way to recycle quality content that was shared previously.
Maximizing Facebook Reach
With the majority of real estate professionals already using Facebook as a platform, what strategies are the most effective in boosting reach? In 2019, agents should focus on automated messages or chatbots and ads to get the most out of Facebook.
Automated Messages and Chatbots
Swift messenger response times have an impact on client relationships and conversions. Client expectations are changing, and most consumers expect a Facebook response within six hours.
Automated messages, commonly known as “chatbots,” can be used to begin the communication exchange and provide speedier response times. Chatbots increase convenience and efficiency for both the professional and the client, answering basic questions or giving general information while agents are away from their computers.
Organic reach on Facebook has declined over the past few years, even for larger account pages. There are two factors: an increased amount of competition and changes in Facebook’s algorithm to show less business content in users’ news feeds. Creating ads with the right content doesn’t have to be tedious; in fact, it can be scheduled and seamless. Ads are a way to get in front of potential customers without having to navigate Facebook’s News Feed algorithm.
Cross-Channel Video Marketing
Only 38 percent of NAR members currently use video marketing, yet more than three-fourths (78 percent) of the world’s mobile data traffic is predicted to be video by 2021. It’s better to get ahead of the curve now.
All social media platforms offer multiple ways to record and share video content. Agents should incorporate videos weekly, and the content should vary. Consider making agent-centered videos, client-centered videos, and property or location previews. It’s also important to format videos for use across all platforms.
Keep videos short, simple, and focused on one purpose. May it be a video on introducing yourself, testimonials of past clients, neighborhood tours, or open house videos, it’s up to you really.
Content creation, social media management and maintenance may not be your strong suit or just a small speck of detail to you but these little things are what helps you sell faster and puts your name out there quicker than any other platform.
Don’t have the time for it all? Why not a hire a Summit Virtual Assistant to do all of these for you and more!
Give us a call at (877) 561-2778 or email us via firstname.lastname@example.org to know more of what we can do for you and your business!
About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.