When it comes to Real estate marketing, as a real estate agent, you have a lot of ways and ideas at your disposal for your business to grow. One of the best ideas that works best whether you need to find out info from an interested buyer or send new listings to your leads is sending an SMS. Most leads and clients can ignore their emails and voicemails, but sms is proven to be effective way to bring back your dormant leads at an affordable rate

Why use Text Message Marketing or SMS Marketing?

Thousands of text messages are sent by real estate agents every day. Sending text message will help you stay connected to your buyers and sellers and can increase your sales. With the digital age giving you the advantage of ease and control with the latest sms platforms and its features, you can nurture your leads and gain more clients with just a little effort.

Today, we will share with you some of the templates, tips and tools that will help you get started on your SMS marketing journey.

SMS Template you can use today:

1. Gather Lead Information
Leads who are interested with your services can sign up thru your social media platform or in your website. Once they register, you can send them a sms requesting for their information and if they are interested in selling or buying. This will help you effectively segment your list.

“Hi there, thank you for signing up on our email and sms subscription for {Name of your Company or Business). Are you seeking to sell or buy a home?”

2. Ask for More Details
Asking for information about what your lead is looking for is very important. Send them a sms asking for specific information that can help you send them relevant listings.

“Hi {Name of your Lead}, I’d love to send you few properties you might find interesting. What neighborhoods are you interested in?” or “What specifically are you looking for in your future home?”

3. Response to a Showing Requests
Instead of using an email to respond if someone or a lead asks to be scheduled for a home showing, send them as sms instead. A fast response from you is all it takes to make them feel important.

Lead: “I’m interested in your property at {Property Name}. Is it possible for me to schedule a showing later this afternoon at 3 PM?”
You: “Hi {Name of the Lead}, Great, I’d be happy to show you the property today at 3PM. See you there!”

4. Change in Listing Price
Your lead will be very happy to know that the property they’re eyeing before suddenly drops in price. Let them know immediately.

“Hi {Lead Name}, the property you’re interested in {Name of the property} just dropped from $120K to $100K. Would like to place an offer?

5. Connect to your Lead and keep them warm
Always stay connected with your lead, send them a simple message, and ask if they are still searching for a property. All you need to do is ASK.

You: “Hi {Lead Name}, This is {Your Name} from {company Name}! Are you still looking for a property to buy?”

Now let’s talk about the tools. when it comes to software tools, there are a lot for you to choose from. Each platform has they own feature and not all of them will suit your business needs. Below are some of the best text messaging service for this 2021 and learn how to choose the best service for your company's needs.

1. EZ Texting
EZ Texting is a cloud-based platform that includes bulk texting, MMS, delivery reports and many more. With EZ Texting, marketers at all levels of expertise can create and manage successful text message campaigns.

2. Textedly
Textedly is the best text message marketing software for small businesses. The system offers mass group texting, text scheduling and customizable auto replies. Users can send texts over 300 characters long.

3. SlickText
SlickText is a low-cost text message marketing service with flexible and affordable pricing plans. It provides businesses and organizations with a feature-rich and cost-effective solution for SMS marketing and mass text messaging.

4. Podium
Podium is a customer interaction platform that utilizes text messaging to help businesses manage customer relationship. From the dashboard, users can send review invitations, respond to online reviews in real time, and send and receive text messages with customers and potential customers.

5. SimpleTexting
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers flexibility in sending text messaging. It has a variety of plans, so you can choose the one that fits into your budget.


Getting started is always the hardest part, but as you go along the way you will learn the things that work and doesn’t work. So here are some tips we compiled for you to start your marketing using sms smoothly.

  • When replying to a Lead, if you have their Name, add it on your reply or responder to make it more personalized. Leads appreciate it if you remember them and give them importance.
  • Don’t be a ROBOT! Keep your messages conversational, friendly and professional
  • Keep your messages brief. your leads are busy! State the reason for your message right away.
  • Always add a call to action. You don’t want your lead to just read your message, give them their next move.

As businesses and companies try to create more direct personal relationships with their leads and customers, a significant increase in the usage of text message marketing services was projected this 2021 according to Forrester.

Hopefully this article helps you in getting started with your sms marketing strategy. With this said, if you need help in setting up your sms automations, Summit VA solutions can help you! We provide real estate trained virtual assistants who can assist you in handling your sms platforms and give you more time for to manage income generating opportunities.

Set an appointment with us today to know more and get a free consultation! Call us at 877 561 2778 or send us an email thru

About the writer:
Graduate with Diploma in Information Technology and Business Administration major in marketing & management.
Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support
John used to write articles for Houston Real Estate investing and ma

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