Imagine you had a centralized “smart” database of every contact, prospect, and customer in your organization. Now imagine that system was fully automated, shareable, and updated in real time, and that it tracked all relevant information about every member of the customer’s organization. CRM systems do all of those things.


With CRM software, you can set up a notification for a customer’s birthday days in advance, giving you time to secure a birthday present, may it be in a form of a gift card or discounted rate before the big day. Such a gesture is a great way to make a good impression on loyal customers or gently nudge an inactive client.

CRM software is primarily a sales tool. However, CRMs also serve as a central database where information can be shared with all of the departments in a business.


The benefits of CRM tools

Finding the right CRM tool for your business can mean the difference between renewing your next big contract or missing out on massive potential.
Whether you head a start-up, non-profit organization, or burgeoning enterprise, you can take advantage of CRM software to reap the following benefits:
Better client relationships

  • Greater cost savings
  • Reduced client attrition
  • Improved expediency in serving clients
  • Increased team collaboration
  • Heightened ability to cross-sell

All CRMs store prospects’ contact information -- their name, email, and phone number, as well as any other identifying information a company chooses to track. CRMs can also group multiple contacts at a company under one account, which is helpful for sellers.

Beyond contact info, CRMs log reps’ touchpoints with their prospects, including emails, phone calls, voicemails, and in-person meetings. Some CRMs offer the ability to track deal stages and reasons for closed-lost and closed-won deals.

So if you’re not using CRMs why not give it a try!

About the writer:
Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.

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