In the past years, digital marketing has propelled businesses to the top and helped them reach their goal, in real estate in particular.
In fact, according to, 62% of consumers won't even bother to check or consider real estate businesses with no online presence.

That being said, it is always imperative to be on top of the digital marketing trends for you to know what's working, what's not, and what will stay.

As we're quickly nearing the end of another year and 2022 is sitting just around the corner, it is the right time for your business to have a look at the latest digital marketing trends the coming new year has to offer to give your business a boost.

Social Media Stories

Almost all social media platforms are starting to have the "stories" feature much like our favorites, Facebook and Instagram.

Social media stories provide a different but fantastic way for you to showcase your listings, expertise, and what's going on with your business. Reality-based style of presenting is now a trend with online consumers, so social media stories will be your best approach.

With the competition on social media, your real estate business should be posting stories each day for you to stay on top of the game.

Mobile-First Websites

Let's be honest, most of us cannot live without our phones. We use them to browse the internet, pay our bills, and even look for our future homes. That's why it only makes sense for your business to make your website mobile-friendly.

Your website design should be mapped out on the smallest of screens to ensure your audience and prospects have the best mobile experience when searching for their dream homes.

Your website should have streamlined navigation menus, less text-heavy content, and be touchscreen-friendly all over.

Shoppable Posts

You don't want your prospects to go through a lot of trouble just to get more details about your listings, do you?

Instagram allows you to tag a post easily to your website or landing pages. This feature will make it easier for your prospects to check on you and enjoy their social media browsing at the same time.

Voice Search

Voice-activated digital assistants changed the way we do things online. The coming year 2022 promises us more of it.

By applying the right keywords to your SEO, voice searches can definitely become an advantage. You increase your visibility and discoverability, and this keeps your business on top.

Interactive Content

Being visible is not enough. Engaging with your prospects or leads is also something you need to improve on. The more engaging your posts are, the more prospects you can convert into sales.

This is why every marketing strategy involves plans to increase engagement and, as 2022 comes knocking, you can expect digital marketing to provide users with more opportunities to become more engaged.


If you want to get ahead of the tough competition, make digital marketing an integral part of your business and stay on top of the latest trends.

Digital marketing trends present different opportunities for your business to take advantage of. Explore each of them so you can assess which one works best to catapult your business to the top.

Exploring new trends that will work with your business? Hire a Summit Virtual Assistant. Our virtual assistants are not just trained to help you with your real estate transactions, but also to establish your online presence.

Find out how a Summit Virtual Assistant can work with you to help your business reach its goals. Call us at 877 561 2778 or send us an email thru

About the writer: Graduate with Diploma in Information Technology and Business Administration major in marketing & management. Former teacher for secondary and tertiary level. Former Trainer for Medicare customer support John used to write articles for Houston Real Estate investing and management.

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