Real estate is going to go through a major rethink. Indeed, our daily operations shifted greatly. As social distancing, work from home and online conference calls being enforced we are learning to adapt to this contagious and deadly virus.
Not the best situation, I know! But that is what we do, we adapt and eventually we thrive through these tough times.
Due to the coronavirus outbreak, more and more people are working from home and many of those people may be working from home for the first time. Leads are especially harder to come by and as for our business owners, real estate agents and brokers, as much as possible, we do our best to keep it afloat.
Thus, here are our top three real estate lead generation ideas that could work for you and your business, or inspire to you think of even more unique ideas:
REVISIT EXPIRED LISTINGS.
Good lead generation ideas can often set your sights away from much simpler methods of acquiring leads. A good example of this is visiting expired listings again. Expired listings often consist of homeowners who are tired and frustrated from the strenuous selling process or their broker. Regardless of the reason why their house was not selling, you will have to help these homeowners move past the emotional side of selling their property and onto the more business side of selling their home. Give the sellers realistic solutions that are feasible to them and stay close to the facts about the market.
Business partnerships are in no way something new and are especially beneficial to generate real estate leads. Having a partner in your business allows you to split the work in half, but more importantly, it combines the knowledge and leads of your partner with your own. Other than helping with leads and business operations, partners can also provide some much-needed moral support.
However, partnerships are not limited to other businesses or realtors, as an attorney can also make for a great partner in your struggle to find leads. Not only can attorneys help with legal advice, but they can also refer some of their clients to your business.
Look for leads in unlikely places.
Sponsoring smaller events in your city or county like charities or your local hospital can create a good image and can help spread the word. That said, the biggest benefit is that it will give you a chance to talk to people who would normally never come to real estate conventions. These unconventional leads are great for your business and can give you a leg up on other realtors. Plus, you get to help your community.
Generating leads is essential to the prosperity of your real estate business and is also how you can stay ahead of the curve. The past few years have seen a surge in realtors all around the U.S., which has made the real estate market a very competitive space. Yet, with this pandemic happening we have also seen a decline in other businesses. With these tips, we hope you can stay on top of the competition!
Thanks for reading and stay home folks!
About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.