SELLING THE UNUSUAL HOME?
Houses come in all shapes, sizes, colors, and layouts. Most follow standard building methods and aesthetic trends of their era, but some are crafted by the dreamers, the artists, or the eccentric souls that come to own the house and have really made it their own.
When those unusual homes go up for sale, it’s up to the real estate professional to know how to market the property and get it sold. That can be a tough road when no one has ever seen such an abode so to get potential buyers in the door to experience a unique home in all its glory, it takes imagination, creativity and sometimes a little luck to pull it off.
Take home staging to the extreme.
It’s well known that staging your home can help it sell faster, but some sellers are taking staging a step further with an ancient Chinese philosophy. Feng shui stagers rearrange the elements of a home to improve its chi, or energy. Good chi makes potential buyers feel more welcome.
Hold an open house party.
Open houses are the norm when selling a home, some Realtors are upping the ante on the open house by offering wine, catered food, live music and prizes. A fancy shindig could start a buzz on your property and make your home memorable.
Let the house do the talking.
After taking the traditional route of putting a For Sale sign in the front yard and placing an ad in the newspaper, try some hi-tech advertising on social media. Highlight its entire feature to let your house do the talking and lure in more prospective buyers till you meet the one!
Let buyers sleep on it.
For serious potential buyers who are on the fence about buying your home, let them sleep on it literally.
Say goodbye to the days when baking a batch of cookies and putting out fresh flowers before an open house were enough to sell a home. In today’s real estate market, it takes more than that to attract buyers, and frustrated home sellers are resorting to some unusual methods to get their homes noticed. From clever to downright bizarre.
About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.