Platforms like YouTube and TikTok have always been about the video. Instagram and Facebook are focusing on videos now too. So what makes video marketing top tier you may ask?

For one, video is the second most popular content type on social media for increasing engagement. Additionally, platforms that don’t offer native video uploads emphasize the value of video marketing.

Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads.

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Let’s look at some numbers, shall we?
  • Tweets on Twitter get 10x more engagement with videos
  • 68% of video marketers plan to use LinkedIn video this year.
  • People watch almost a billion videos a day on Pinterest.
Video marketing improves SEO and boosts conversions and sales.

31% of marketers add a video to improve SEO. Websites look at a search engine boost when they add video because it increases page quality. The time visitors spend on the page is also tracked.

More than 60% of marketers say their customer acquisition cost has gone up. At the same time, 83% of video marketers say that video helps them generate leads.

Video hasn't only transformed how businesses market and consumers shop, i is also revolutionized how:

  • salespeople connect with 
  • convert prospects and
  • how service teams support and delight customers.

In short, video is incredibly useful throughout the entire flywheel. Not just to heighten brand awareness.

Video marketing appeals to mobile users.

Mobile users are a driving force for video consumption. According to a Statista study, 77% of those surveyed use a mobile or tablet to watch online videos.
Facebook even says it’s 1.5x more likely for people to watch videos every day on a smartphone than on a computer.

Video marketing is great for educating and building trust. 91.9% of users are content to watch any type of video at all, 31.3% want how-to videos and another 29.8% want educational videos.

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The options are also endless for service teams. Services like onboarding videos, knowledge-based videos, meet-the-team videos, support video calls, and customer stories.

These are just a few ways that video can create a more thorough, personalized customer support experience.

Furthermore, users aren’t just learning from brands. Millennial and Gen Z users are different, but most of them want to learn from each other.

According to HubSpot Research, consumers and customers prefer lower quality, "authentic" video over high-quality video that seems artificial and inauthentic.

This is part of the reason influencer marketing has grown from $9.7 in 2020 to an estimated $16.4 billion in 2022.

Video is within reach for businesses of virtually any size, team, and budget alike. The data is clear that to succeed, your business needs a solid video marketing strategy.

What kind of videos do you think you need to start making to hook in more leads?

Let us help!

SUMMIT VA SOLUTIONS is a group of innovative and goal-oriented virtual assistants ready to help you leverage your business to the next level with video marketing.

Equipped with 160 hours of real estate training, SUMMIT VIRTUAL ASSISTANT has the best for your business. Our virtual assistants are also COLLEGE EDUCATED, BACKGROUND CHECKED, and DISC-tested professionals.

Here at SUMMIT VA SOLUTIONS, we do our best to improve on the way you work!

Interested to learn more about it?

Give us a call at 877-561-2778 or hit that chat button, we look forward to meeting you!

About the writer: Shaura Cuyan writes all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs both locally and internationally and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication and has a Masters degree in Development Communication.   

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