The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Digital Marketing is the term most frequently used today and strategies continue to grow and grow each year that at times  some may feel overwhelmed and don’t know where and how to start.

So, what about going back to the basics?

  1. Create a Real Estate Friendly Website.

Make your site user-friendly and easy to navigate. Include text, images and stories that excite your prospects and help them build an emotional attachment with each featured listing.

Don’t rely entirely on the written word. Netizens are very visual so photos and other visuals are a MUST, after all, 83 percent of all home buyers want to see pictures of properties when searching online.

Most of all, showcase why you can serve them better than the agent down the block.

Focus on your years of experience in the region. Sell your special techniques, like the way you stage a home or take photos. Or, point out your personalized approach to selling each property.

Whatever makes you stand out from the crowd, make sure your website communicates that message well.

  1. Provide a Virtual Tour

Today, buyers are not driving around looking for their “perfect” neighborhood or dream home. Instead, they’re scouting Zillow.comTrulia, or the hundreds of Facebook or Google Ads they’re being inundated with every year.

Forget about price, square footage or amenities.

The best sites provide prospective buyers with a virtual tour of the home, going from room to room to see what it has to offer.

  1. Solidify Your Brand.

Why do 88 percent of first time buyers still use an agent when buying a home? Buyers want to do business with someone they can trust. Don’t just use your website or social media presence only for your listings create your own brand as well.

Emphasize who you are and why you stand out in the field. Use your site to demonstrate why you’re going to make the entire home buying process simple and cost-effective for buyers.

If buyers feel they can trust you, you’ve made a connection that will likely pay off handsomely in terms of future word of mouth business.

Traditional marketing still exist yes, but with the growth of Digital marketing it’s best to keep with the trends and be on the same page as your buyers. The Digital realm may be confusing at first but it’s a journey we all going through to reach out to clients that keep the business alive.

With your day-to-day meetings and activities, content creation, video editing and social media management may not be on top of you list. These are tasks you can entrust to a Virtual Assistant. It's just one of the many things they can do for you! Don't have one yet? Hire one from us today!

We provide College Educated, Background checked and DISC tested professionals who are given 160 hours of extensive Real Estate training that is geared towards understanding the end-to-end Real Estate Operations.

Give us a call at (877) 561-2778 or email us via

About the writer:

Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.

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